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Food Packaging Design🇺🇸 United States
Yerbarise
Organic Yerba Mate Roasted stand-up pouch for Yerbarise — rich, toasty packaging that communicates deep flavour character and premium roasted mate quality.
Stand-Up PouchFormatRoastedVariant2Gallery ViewsPrint-Ready PDFDelivery
The Story
Challenge & Outcome
1
The Situation
Yerbarise needed packaging for their Organic Yerba Mate Roasted variant that communicated its distinct flavour character — deeper, toastier, and richer than green mate — while maintaining visual brand cohesion with the wider Yerbarise family.
2
The Outcome
The Roasted packaging performed strongly with consumers transitioning from green tea or coffee backgrounds, communicating a familiar depth of flavour through packaging tone that drove trial conversion.
Our Approach
How We Did It
1
A warm, roasted palette anchored in deep amber and brown tones communicated the flavour profile immediately on shelf.
2
Typographic and illustrative treatments were adapted from the core Yerbarise brand system, maintaining family recognition while clearly differentiating the Roasted variant through colour temperature and tone.
3
The roasted character was reinforced through copy that guided flavour-curious consumers toward the product's distinct taste experience.
The Work
Project Preview
Client Feedback
“The roasted pack perfectly captures the flavour before customers even open it — a real packaging success.”
Brand Director
Yerbarise
Client Reviews
More Client Voices
“I have now worked with Haris on multiple branding and packaging projects and he consistently delivers outstanding results. His understanding of design briefs is excellent, revisions are quick, and the final quality is always something I am proud to present. An exceptional creative partner — I cannot recommend him highly enough.”
A
Azzidoda B.
Brand Owner — Germany
“Haris delivered such high-quality branding and packaging design for our project. His attention to detail was outstanding and the final files were perfect. I am fully satisfied and will absolutely use his service again — I would recommend him without hesitation to any brand looking for professional, print-ready work.”
L
L. Louzxeras
Brand Manager — Canada
“Working with Haris was a superb experience from start to finish. His design work is wonderful — creative, polished, and professionally executed every time. What truly stands out is his patience and willingness to keep working until every detail is exactly right. Exactly the kind of design partner you want.”
D
Dan O.
Creative Director — United States
Project Details
Client
Yerbarise
Country
🇺🇸 United States
Service
Food Packaging Design
Industry
Food & Beverage
Tags
food-packagingyerba-materoastedstand-up-pouchusa
Food Packaging Design
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Food Packaging Design
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